The right message at the right time.
CDS’s marketing automation tool - Codirect - is the set-it-and-forget-it, process-free video communication platform your team has been looking for. No manual effort or marketing degree required—just automated success.
Why Codirect for Automation?
Recover inactive customers
Master the art of retention
Supplement inventory
Increase market share
Maximize earning potential
Nurture the customer lifecycle
How Codirect works:
You check a few boxes.
Only a single 30-minute enrollment session is necessary to start the process. Our experts walk you through your campaign trigger options—like declined repairs, birthdays, trade cycles, and more—and recommend offers that drive engagement.
We create a framework of opportunities.
Our in-depth market evaluation identifies active and inactive customer records and scrubs fallout records—like unrealistic drive-time, non-mailable addresses, title transfers, and data that’s more than five years old. We add brand conquest and crossover in-market data to create a truly impactful communication list.
We build out the campaigns.
With multiple video communication mediums available, including video email, video text, and video-centric direct mail, your campaign comes to life without your team having to lift a finger.
We review your reports.
The goal of Codirect is to take all the weight off your team. Our experts will touch base with you every 30 days to review reports, highlighting results and discussing opportunities for even greater results.
You reap the rewards.
With Codirect operating completely in the background, your team benefits from once-inactive customers re-engaging and current customers making use of your entire dealership lifecycle—from sales to service and back again.
Key features of Codirect:
Personalized, video-centric communication
DMS-integration/data mining
Completely automated triggers & campaigns
Robust, in-depth reporting
Engagement driving calls-to-action
Dedicated Account Manager