Last Modified: July 6, 2023
Written By:|Published Date: August 17, 2020|5 min read
How to Sell More Cars With Video Messages
Are you looking to sell more cars or attract more customers? You can do both and more by using personalized video to sell more cars! In fact, one of the most effective ways to use video in the auto industry is a vehicle walkaround. With a car walkaround, you get to show off a vehicle up close and in detail to a potential customer. Showing a customer a car before they visit is proven to increase show rates and in-person visits. So, let’s go through some tips and best practices to make your video on car walkarounds successful.
Personalize your message. When starting your video, make sure to personalize it by saying the customer's name and reintroducing yourself and your dealership. This all helps to re-establish a human connection and lets them know who to look for when they stop by the dealership. Record in landscape mode. Then, swap cameras to show the entirety of the car. Turn that phone sideways! Shooting in landscape mode allows you to show more of the car at once. It’s nice to see the entire car at the start of the video. Quick note: the recording may pause for a second as the cameras change, so don’t swap in the middle of a sentence, or you’ll be cut off. Highlight key features. Now you can start the actual walkaround, pointing out any details of the car that you want to include. If the vehicle is pre-owned, this is a good time to showcase its condition. Customers better trust salespeople willing to be honest about the car's condition. Show the inside, too. Once you’ve shown everything relevant on the outside, go ahead and open the car door to record the interior. For a little extra flair, sit in the driver’s seat to give the buyer a glimpse of their potential view. Take this opportunity to showcase any of the vehicle's cool features the customer was looking for. And, answer any questions they might’ve had about the car and its history. End your car walkaround video with a call to action. Now that the video of the car is coming to a close, switch the camera back to you and give a call to action. Let your buyer know what to do next, how to contact you, and give a nice farewell. Bonus tip: Don’t share everything you know about the car. This way, when someone comes into your dealership, you still have more information to offer to further catch their attention.
How to sell more cars with video
To see an example of a car walkaround video in action, check out the video below. Sending car walkaround videos to customers is one of the best ways to show off your cars. If you have any questions or want to get started, give us a call at Covideo.
Car walkaround example
If you’re not sure where to begin, we’ve put together a brief script for a generic video of a car walkaround. A few things to note: introduce yourself, mention the specific car and model the buyer inquired about, and highlight some of its main features. And most importantly, always end the video with a call to action so the viewer knows what to do next. In this example, the sales rep is reminding the buyer about an upcoming appointment. Walkaround script example: “Hey Bob, it is Ross at Covideo’s dealership. Thank you for your inquiry on the 2008 Nissan Sentra. We got it pulled up here; let’s give you a look at it. So, you have a nice gloss going. We’ll take a look at the tread. Plenty of life left as you can see there. One thing I did want to point out is we do have a minor scratch here. We’ll get that buffed out the best we can for today. Let's swing you around and look at the other side of the vehicle here. Now, I’ll go ahead and jump in, driver side here. Show you what it’s like to be the owner. As you can see, we’ve got climate control. We are looking at an automatic shift. I really look forward to seeing you today at 2 o’clock for our scheduled appointment. Bye for now.”
It’s no secret: video has become one of the main ways of communicating for consumers. Right now, six out of ten people would rather watch online videos than television, with users viewing more than 1 billion hours of video each day on YouTube alone. 81% of businesses use video as an effective marketing tool. Consumers respond better to video than plain-text messages because they are easier to consume, are more engaging, and can be received on different platforms. There are tons of video tools available for businesses that will support their needs in sales, marketing, customer support, and other internal and external operational areas. More businesses have started engaging with video marketing app solutions and video marketing tools. Now, businesses are also taking advantage of free video tools and paid video marketing platforms that match their goals. Covideo is a video messaging platform that helps businesses create engaging online marketing videos. Having a reliable video software that assists in connecting with prospects in a sales setting, helps promote the business in marketing, and connects to potential hires for recruiting is essential. Adaptable and versatile, it’s a great video marketing tool, especially in the car industry.
Why should I add Covideo to my sales toolbox?
The right video editing software can rejuvenate your sales and marketing efforts. There are also numerous options that fall within the best professional video editing software. The goal is in finding the one that works best for your company. If you're a beginner, Covideo is among the easiest, most affordable, and most effective options. Plus, you can try it free today!