Last Modified: June 13, 2024

Written By:Covideo

|Published Date: June 13, 2024|7 min read

Types of Car Videos You Can Create to Improve Dealership Sales & Customer Satisfaction

Video marketing is an indispensable tool for car dealerships. With the average car buyer watching 19 videos before making a purchase, video content plays a crucial role in the decision-making process. Covideo offers a comprehensive suite of video solutions tailored specifically for dealerships, helping you stand out, build trust, and drive sales. In this blog, we'll explore various types of car videos that can enhance your dealership's sales and customer satisfaction.  

1. Vehicle Walkaround Videos

Vehicle Walkaround | Lexus of Bellevue

Engage and Inform

Vehicle walkarounds are a fantastic way to showcase your car's features and benefits. These videos give prospects an in-depth look at the vehicle, highlighting key aspects such as design, technology, and performance. By offering a virtual tour, you can engage customers who have not yet visited your dealership in person, ultimately driving more in-store traffic.  Why It Matters: Vehicle walkaround videos provide potential buyers with a detailed look at the car's interior and exterior features. This video type helps build excitement and trust, as customers can see the car in action. When executed well, a vehicle walkaround video should help increase your lead-to-appointment rate. Example: A salesperson walks around a new model, highlighting key features such as the engine, interior design, and advanced technology. This video can be personalized to address specific customer interests. Check out our blog on vehicle walkaround videos to see how we can highlight your car's best features. 

2. Customer Testimonial Videos

Build Trust and Credibility

Build trust and credibility with powerful customer testimonials. Create reliability and authenticity around your dealership by sharing positive experiences with satisfied customers. These videos can serve as compelling examples of good reviews for car dealerships, encouraging new customers to choose your dealership over competitors. (And don’t forget—you can also use video to request reviews and referrals from customers after a sale!) Why It Matters: Testimonials from satisfied customers can significantly influence potential buyers. These videos build credibility and showcase real-life experiences with your dealership.  Example: A happy customer shares their positive experience, emphasizing excellent service and smooth buying process. This content has proven effective when shared on social media and your dealership's website.   

3. Service and Repair Videos

Service Update | Forbes Waterloo Toyota

Educate and Empower

Service and repair recommendation videos are an excellent way to educate and empower your customers. You can build trust and increase repair orders by providing transparent and easy-to-understand explanations of necessary repairs. These videos can be approved with just a tap, making the process seamless and efficient for you and your customers.  Why It Matters: A United Tires survey found 92% of car owners have admitted to putting off a car care task, typically due to time, money, or distrust of mechanics. Service departments leave a lot of money on the table if they’re not doing business in the most helpful, transparent way. Transparency in service and repair builds trust and encourages repeat business. By showing the repair process, you educate and empower your customers.  Example: A technician explains a common repair procedure, demonstrating the steps and care taken to ensure quality service. This can be paired with before-and-after shots to highlight the effectiveness of the repair. 

4. Promotional and Videos  

Drive Traffic and Engagement  

Promotional and event videos are an excellent way to create excitement and drive traffic to your dealership. Whether you're announcing a special sale, a new model launch, or a community event, these videos can capture attention and encourage viewers to act.  Why It Matters: Special promotions and events can drive traffic to your dealership. Videos are an engaging way to announce sales, new arrivals, or community events. Plus, your customers likely anticipate big holiday sales and will seek out these opportunities to get a great deal. Stand out from all the other dealerships with an excellent video promotion! Example: A short, energetic video promoting a holiday sale featuring special discounts and limited-time offers. Including a call-to-action encourages viewers to visit the dealership.   

5. How-To and Educational Videos  

Establish Authority and Provide Value

How-to and educational videos are valuable resources for your customers. By addressing common questions and providing useful tips, you can enhance credibility and establish your dealership as an authority in the automotive industry. These videos can also help customers get the most out of their vehicles.  Why It Matters: Educational content can address common questions and concerns. It nurtures your prospects and ensures you stay top of mind as their dealership of choice. A video can be much more helpful and engaging than the manual that came with a car! Example: A video tutorial on how to use a car's advanced infotainment system or tips for maintaining a vehicle. Such content can be shared on your website, YouTube channel, and social media platforms.   

6. Personalized Video Messages

Thank You Video & Appointment Reminder | Forbes Waterloo Toyota

Create a Unique and Memorable Experience  

Personalized video messages can significantly impact potential buyers. Using customer names and tailoring the content to their specific interests can create a unique and memorable experience that sets your dealership apart. Plus, you can accomplish this in less time than it takes to send an email! All you need is a phone or webcam to make effective introduction and follow-up videos. Why It Matters: Personalized videos create a unique and memorable experience for potential buyers. They help to establish a connection and build rapport quickly. Salesforce research found 52% of customers always expect a personalized offer. Be sure to meet your customers’ expectations and offer excellent customer experiences! Example: A salesperson sends a personalized video message to a lead, addressing them by name and highlighting a car they showed interest in. This approach can significantly increase engagement and conversion rates.  

7. Year-in-Review Videos  

Reflect and Celebrate  

Year-in-review videos are a great way to reflect on your dealership's achievements and milestones over the past year. By showing transparency and a commitment to continuous improvement, these videos can strengthen your brand and foster customer loyalty. They can also boost morale for your team and reinforce your staff’s importance in the dealership’s success.  Why It Matters: Reflecting on the past year's achievements and milestones can strengthen your dealership's brand and customer loyalty. It shows transparency and a commitment to continuous improvement. Your staff and customers alike will feel appreciated when you thank them for their contributions throughout the year. Example: A video montage showcasing the year's highlights, including customer testimonials, successful events, and new model launches. This can be a great way to thank your customers and staff for their support.   

8. Funny Car Sales Videos  

Capture Attention with Humor  

Humor can be a powerful marketing tool. Funny car sales videos can capture attention, create a memorable impression, and make your dealership stand out. These videos are highly shareable and can go viral, increasing your reach.  Why It Matters: Your customers appreciate seeing humanity and openness. Humor makes salespeople seem more approachable, and funny, sharable videos have a higher chance of reaching an audience that may not have considered you before. Don’t take yourself too seriously! Example: A humorous skit featuring a salesperson and a quirky customer, highlighting your dealership's fun and friendly atmosphere. Check out some examples of funny car sales videos for inspiration.  

9. Car Lot Advertising Ideas  

Attract Attention with Creativity  

Creative advertising can draw attention to your car lot and attract more foot traffic. Videos showcasing your car lot and unique advertising ideas can pique the interest of potential buyers and make your dealership stand out. Personalized videos can make a huge impact, but a marketing video casts a wider net and expands your reach. Why It Matters: There’s a reason car dealership have taken out ads on TV or online for years—video sells! Combine targeted, personalized videos to interested customers with polished video advertising to attract more business and nurture current customers. Example: A video tour of your car lot, highlighting special features like themed sections, unique displays, or interactive elements. This can be combined with promotional offers to entice viewers to visit. Explore creative car lot advertising ideas to make your dealership stand out.  

10. Car Sales Videos

 Intro from Sales to Service Department | Toyota of Massapequa

Showcase Expertise and Inventory  

Car sales videos can showcase the expertise of your sales team and the quality of your inventory. These videos help build trust and persuade potential buyers to choose your dealership by highlighting the benefits of specific models and special deals.  Why It Matters: The dealership environment can be intimidating and unexpected for some buyers. The video invites them into the showroom and introduces them to salespeople, increasing the chance they’ll visit and work with you. It also helps them access accurate and helpful information on vehicles they are considering. Example: A video featuring a salesperson explaining the benefits of a particular model, including financing options and special deals. This type of content can be used in email marketing campaigns and on your website. Learn more about effective car sales videos to boost your sales strategy.  


Incorporating these car videos into your dealership's marketing and sales strategy can improve sales and customer satisfaction. Covideo provides the tools and expertise to create high-quality, engaging videos that resonate with your audience. By leveraging the power of video marketing and sales, you can enhance your dealership's visibility, build trust, and drive more traffic to your lot.  For more insights and a comprehensive guide on implementing these strategies, download the Covideo Dealer Services Playbook here

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