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Last Modified: August 21, 2023
Written By:|Published Date: August 15, 2023|3 min read
Covideo x iPacket Summer Series – Episode 3: Confidence
Episode three of the Covideo x iPacket Summer Series is here! This summer, we’ve teamed up with our friends at iPacket to explore the most important values for dealerships and how they can evolve with current automotive and customer trends for more sales and success.Join Covideo Account Manager McKenzie Boyle and iPacket Director of Digital Success Carter Lindley for our latest installment of the summer series. Instilling buyer confidence is an important part of winning over customers, but it’s also key for salespeople to have tools to be confident as well!
See our other iPacket Summer Series episodes:
Overcoming Barriers to ConfidenceImagine you’re purchasing a vehicle for the first time, and you have 24 hours to decide what you’re looking for. Would you walk into the dealership without doing any research? Would you be overwhelmed by your options? Would you know where to go?Being as well-informed as possible can help customers feel more comfortable making a large purchase. McKenzie and Carter explain how technology can fit into this process to build buyer confidence:
- Creating a video (like with Covideo) for dealers to introduce themselves, offer options, and explain the buying process makes buyers more comfortable.
- Tools like iPacket that cover all the details and history of a vehicle arms both the dealer and the buyer with straightforward information.
- Online databases like CARFAX give customers access to used cars and reports on how much a car is worth, if it’s been in an accident, how many owners it has had, and more.
- Buyers frequently watch test drives on platforms like YouTube or join online communities discussing vehicles before purchase.