Last Modified: June 14, 2024

Written By:Covideo

|Published Date: June 14, 2024|5 min read

5 Ways to Use Videos to Make Your Dealership Emails More Effective

A customer takes a selfie in a car dealership showroom, highlighting the effectiveness of using personalized video messages in sales emails. The image, featuring the Covideo logo, underscores how video content can create engaging and memorable customer experiences.
In today's digital age, standing out in a crowded inbox is more challenging than ever. One powerful way to capture attention and engage your dealership customers is by incorporating videos into your sales emails. Integrating video into your email can make your emails more dynamic, personal, and effective. When used in your marketing strategy, video not only boosts engagement but also drives higher conversion rates.  Here are five ways to use videos to make your sales email more effective.  

1. Personalize Your Message 

How might you best use video in an email?  Personalization is key to building relationships with potential customers. Instead of sending a generic email, create a personalized video message. By including a personalized video in your email, you can address the recipient by name, point out key features of any vehicles they are interested in, and tailor your message to their specific needs. This approach not only grabs attention but also shows that you have taken the time to understand their unique situation. You’ll want to ensure your CRM effectively captures customer preferences, so you can personalize each point of connection as they move through the sales journey.  
Thank You Video & Appointment Reminder | Forbes Waterloo Toyota
Example: "Hi [Name], I noticed you gave the dealership a call yesterday and are interested in [vehicle make and model]. I created this short video to put a face with the name, so you know who to look for when you come into the showroom. We’re happy to show you the [vehicle make and model], but as you can see, we have plenty of comparable options available to ensure you find your perfect ride. You’ll find a link to schedule an appointment on this email. Thank you and see you soon!" 
  • Start with a friendly greeting. 
  • Mention a recent interaction or the vehicle they inquired about. 
  • Offer a personalized message that urges them to set an appointment. 

2. Showcase Vehicle Walkarounds 

How can I improve my sales email?  One of the best ways to showcase the most important features of a vehicle is through a video walkaround. Walkaround videos are an excellent way to show the value of a vehicle before your customer enters the dealership. Using a well-crafted walkaround video instead of lengthy text descriptions can effectively highlight key features and benefits of a vehicle, making it easier for potential customers to understand what you offer. This visual approach can build excitement around a purchase and prove to your customer you have what they’re looking for, leading to higher appointment show rates. 
Vehicle Walkaround Burlington Kia
Example: "Hi [name]. This is [name] at [dealership]. Before your appointment tomorrow at 3, I wanted to take a moment to show off the [vehicle make/model] you were interested in to see all its great features." 
  • Create a 1–2-minute video showing the interior and exterior of a vehicle. 
  • Highlight key features and any damage or flaws. 
  • Include a call-to-action (CTA) encouraging viewers to learn more or schedule an appointment if they haven’t yet. 

3. Share Customer Testimonials 

Are video emails effective?  Customer testimonials are powerful tools for building trust and credibility. Including video testimonials from a satisfied customer can be much more persuasive than written text, as it adds a human element, provides social proof, and helps potential customers see the real-world impact of your product or service. According to KPA, 84% of people say reviews make an impact on why they choose a dealership. Be sure you’re not just using reviews to the fullest but also requesting reviews and referrals from satisfied customers. 
Testimonial Video: Michelle Andro
Example: "Don't just take our word for it—watch what our customers have to say about their experience with our dealership." 
  • Feature a satisfied customer sharing their positive experience.  
  • Highlight why they chose your dealership specifically.  
  • Encourage viewers to contact you about their next vehicle purchase. 

4. Improve Service Experiences 

How does video serve your service department? Video is super helpful for your sales, but don’t forget to use it in your service department! Most people do not have strong knowledge of the mechanical and repair needs of their vehicles, and it can make them distrustful. A video is an awesome way to show customers exactly which problem you intend to address and how to fix it. It can make the service process move faster and increase repeat business. 
Service Update - Outstanding Recall | Forbes Waterloo Toyota
Example: "Hi [name]. It’s [name] here at the service department with [dealership name]. I’d like to show you an issue we found on your [make/model]. We’re able to fix this with [solution], so please respond to this email with your approval!" 
  • Address the customer and explain where you’re calling from. 
  • Show them repairs you have completed or intend to complete or outline routine Maintenace. 
  • If any of your work requires new approval or additional costs, remind them in your video and email. 

5. Announce Special Offers or Events 

Videos are a great way to create a sense of urgency and excitement around special offers, promotions, or other events. In the name of car sales follow-up, a dynamic video announcement can convey excitement, capture attention, and encourage recipients to act. A dynamic video gives value of your offer more effectively than text alone. Example: "We're excited to announce our sale on [make/models] in honor of [holiday]. Come out lock in our special financing offer of [offering]!" 
  • Announce a limited-time discount or promotion.  
  • Be specific about the terms of any deals or offers. 
  • Include a clear CTA and instructions for taking advantage of the offer. 


Incorporating videos into your sales, service, and marketing emails can significantly enhance their effectiveness and boost your engagement and conversion rates. Whether you're personalizing your message showing off a car, sharing customer testimonials, explaining vehicle maintenance, or announcing special offers, videos can help you engage your audience and drive better results. Explore various video email use cases for dealerships to enhance your marketing efforts. Start experimenting with video email marketing today and see the difference it can make in your sales efforts.   By leveraging platforms like Covideo, you can easily create and send personalized video emails that stand out in your recipients' inboxes. Embrace the power of video and transform your email marketing strategy for greater success. Schedule a demo, and we’ll show you how! 

More articles like this

Category IconSales

How to Use Video Sales Letter (VSLs) to Boost Car Dealership Sales

Video Sales Letter (VSLs) can revolutionize your car dealership’s sales strategy. Learn to create engaging, personalized, and scalable video content that attracts and converts potential buyers, setting your dealership apart in today's competitive market.

Read more
Category IconSales

How Video Emails Can Lead to Higher Conversion Rates for Car Dealers

Video emails help explain complex financial concepts clearly and engagingly. They allow financial advisors to showcase products, provide personalized advice, and build trust with clients.

Read more
Category IconSales

Automotive Lead Management: Strategies for a Faster, Higher-Quality Lead Response

When it comes to automotive lead management, both speed and quality matters! Here's how to strike the right balance and convert more leads to customers.

Read more
00:00 / 00:00